Classroom Instructional Strategy Essay Example | Topics and Well Written Essays - 1250 words

Classroom Instructional Strategy - Essay Example Student uses his thinking, learning, and practical skills to follow a course of study or a lesson plan that is being implemented by the teacher. The term teacher's pedagogy is used to refer to the different teaching methods that a teacher will use. When a teacher determines the method of instructions there are a number of factors he or she has to consider these are: Another important aspect is the teacher's ability to deal with the different abilities of the students and the disabilities of the students. Sometimes the teacher has to do more than just teaching in the classroom that is going with students to field trips, supervise study halls, help in organizing school functions, and act as a supervisor in extra curricular activities. There is a possibility that a teacher while teaching might use a combination of some of these 13 ways. Though a combination might not necessary be more effective but in most of the cases it is. Another way a teacher can teach is by implementing every method not in the same class but in different sessions, meaning that in one session the teacher uses Lecture accompanied by a discussion and in his next session in the same class he can use Case Studies. As said before a combination would be more effective I will use a combination of method 2, 8 and 13. ... Another way a teacher can teach is by implementing every method not in the same class but in different sessions, meaning that in one session the teacher uses Lecture accompanied by a discussion and in his next session in the same class he can use Case Studies. As said before a combination would be more effective I will use a combination of method 2, 8 and 13. That is using Lectures accompanied by a discussion including feed back sessions and Presentation to explain things in a much a better way. Selected Teaching Method I choose these three methods due to a couple of reason. The first being that a lecture might be boring but in fact an effective listener can understand a concept much better when things are explained to him with examples during a lecture. Apart from this he can make notes while a lecture is being delivered, this helps a student in revising the matter he studied in the classroom. A discussion after the lecture makes sure in telling the teacher that how much the students learnt and what part was difficult for them. Feed back sessions not only tell the teacher how much the student has learnt but also help a student in realizing how well he or she is doing in a subject and what amount of effort he needs to put in the future. Presentations help a student in noting down important concepts of the course. Apart from this presentations help in teaching as it is said computer aided teaching has always been handy for a teacher as well as the student. Now I will discuss the advantages of these teaching methods and how must a teacher prepare for these methods. Lecture with Discussion This method makes sure that the students are involved in what is going on in the class, students can also raise questions and queries on things that they don't

IMC Strategy Development for JB Hi Fi company Essay

IMC Strategy Development for JB Hi Fi company - Essay Example 1.1 Current Message Strategy JB’s current message strategy is based on the perception that it has to engage the appeal of its target demographics by taking an energetic approach which is both friendly and accommodating. The end goal is customer satisfaction and appeal. This is accomplished by making the high street stores attractive to its demographic target. JB’s online shopping facilities are also set up to reveal appealing product placement photographs and competitive pricing. In both the online shopping facilities and high street stores, the products are arranged by category for ease of reference and colour differentiation by virtue of the colour yellow and a distinctive logo are used to distinguish JB from its competitors. Thus, the current message strategy is designed to ensure that JB’s target demographic market is aware of the range and price of JB’s products. This is obtained by gaining attention (the one-way push) and then by making it easy for t he consumer to browse either in the virtual store or in the actual store (the two-way push). The two-way push is exemplified by the demonstrative play of products in-store with a view to gaining attention. The prices are reasonable and the volume high so that customers are enticed not only by the product’s appeal but its availability and are encouraged to return as a result of the shopping experience. The tagline however, is limited to pricing and availability advertising which is primarily left to online and in-store visits. 1.2 Message Effectiveness Critique The customer-friendly, energetic and appealing atmosphere is insufficient as it tends to focus on product availability rather than product value. Pricing is a marketing strategy that can very easily be mimicked by competitors (Kurtz, MacKenzie and Snow 2009, p. 584). A more effective IMC would focus more intently on increasing and improving customer awareness of the product. The approach should be to use an IMC strategy that increases the customers’ awareness of the products and this should include a promotional strategy (Chaston 2005, p. 143). Some guidance can be had by looking at JB’s major rivals’ strategies. These strategies include the use of the print media for advertising as well as the electronic media. Other strategies include point of sale communications and website communications and brochures all aimed at reaching their targeted consumers. Another competitor also uses social networks to facilitate communication with its customers. In today’s world of diversity it is best that JB use a diverse range of promotional strategies, similar to those used by its competitors (Blakeman 2007, p. 2). 1.3. Proposed Message Strategy Adjustments JB is required to improve its pull strategies. This means focusing on communicating directly with its customers (Hughes and Fill 2007, p. 146). This can be accomplished by creating a social networking service where JB moderates an open forum for full and frank disclosure relative to its products on an online forum. Push strategies which capitalize on intermediaries and other channels for communication should be improved (Lamb, Hair and McDaniel 2008, p. 413). This means taking the opportunity to increase the range of promotions and advertisement by virtue of the print and electronic media. 2.0 Channel Review 2.1 Channel Integration

Lord of the Flies Essay Example for Free

Lord of the Flies Essay Deep inside each individual is a psychological choice to be made between good and evil. In William Golding’s novel, Lord of the Flies, this choice and its subsequent results are represented by Ralph and Jack. With no rules and no adults on the island to guide them, Jack gives into his evil desires. Whereas Ralph struggles to maintain a sense of humanity and constantly tries to strive to do good. Both started off as English schoolboys, but when left alone on the island human nature tends to make the choices. When the boys first land on the island they still have their childish innocence. They still remember their English upbringing. They work together to build a civilized community like back in the adult world they have suddenly been separated from. Even though Ralph was chosen leader, Jack agrees there is a need for rules, â€Å" I agree with Ralph. We’ve got to have rules and obey them. After all, we’re not savages. We are English, and English are best at everything. So, we’ve got to do the right things. † (38). But slowly his actions started to change. He realized there were no repercussions for his actions. He was free from punishment. He chose to give in to his evil desires. And when he painted a mask on his face, he lost all sense of humanity, his transformation into a savage was complete. â€Å"He began to dance and his laughter became a bloodthirsty snarling. He capered towards Bill, and the mask was a thing on it’s own, behind which Jack hid, liberated from shame and self-consciousness. † (58). Jack used the mask to let out his evil desires and hide from shame. He was masking his the identity of what was a chapter chorist and head boy into a maniacal and manipulative savage. But, the mask can’t hide the fact that we are capable of evil. Evidently the only thing separating us is our choices. Whereas Jack chose to be evil, Ralph overcome his inner desires to do evil. Ralph was chosen by the other boys to be the leader of the group. Instead of using his new power for his own selfish needs, Ralph used it for the greater good of the group. Ralph solely survived to be rescued and made sure a signal fire was built. â€Å"Your only hope is a signal fire going as long as there’s light to see. Then maybe a ship’ll notice the smoke and come and rescue us and take us home. † (164). Ralph believe that a signal was their nly hope of being rescued which was true because that is all the boys had to draw any attention to the island. Ralph was not just thinking about himself when he was trying to get rescued because not only would he get rescued so would have everybody else, including Jack. While Jack did not care about getting rescued he worried more about how much bigger and more powerful his group was, and they also had become more evil. Ralph chose to align himself with Piggy to help him stay righteous. Ralph was voicing Piggy’s ideas while he was chief. Ralph used Piggy’s intellect to help him stay civilized and on the good side. Near the end of the novel, corruption and evil started to take over almost all the boys and Piggy dies. His death emphasizes the end of intellectuality and what is good in society. Ralph is left alone and he slowly starts to turn to savagery, in the last chapter. He is being hunted down like an animal by other boys and he has to act like an animal to survive. Before Ralph could fully turn into a savage, he and the rest of the boys are rescued by a British officer. Back in some semblance of society, Ralph realizes all of the boys in their own way gave into some type of savagery. â€Å"And in the middle of them, with filthy body, matted hair, and unwiped nose, Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of the true, wise friend called Piggy. † (186). In recognition of what Ralph thought was civilized, and in reality what actually was, Ralph wept because he also knew that Piggy was their only link keeping them somewhat civilized. When piggy died even Ralph started to turn to savagery, but fortunately for Ralph the fire that could have killed him, saved him. Clearly without help we cannot fully overcome the evil deeply hidden inside of us. Finally, we are all capable of good and evil, it’s a matter of choice. Our choices can lead to our corruption and they can lead to our salvation. Only with assistance are we humans able to over power the opposing forces not willing for us to do good. Humans possess the intelligence to distinguish between right and wrong, they must have discernment to choose for themselves what their morals are.

Mass Media In Britain Media Essay

Mass Media In Britain Media Essay The overall aim of this paper is to explore current-day British media language, and how it has changed, or is changing, and how this affects peoples view of the world. Also, to look at the reverse, at how the new British media may be affecting language. Of course, in all this, language is inevitably interwoven with broader trends and issues. Three main topics provide the cornerstones of the present paper, and these make up the three chapters. Chapter I, Mass-media in Britain, contains subchapters which outline and discuss how British media has evolved and changed in recent years. Chapter II, New alternative British Media models, explores various ways in which British media is realized at the current time, focusing on the representation of particular topics such as Web media so popular nowadays . We will show how these can influence the perceptions of readers or the audience. Chapter III , Future Media in UK- BBC iPlayer, looks at the high-tech level employed by the British Media and analyses its success and downfalls. Each chapter of this paper therefore has a separate main theme. However, in another way, the chapters overlap, in that certain key points recur. Globalization versus fragmentation may be the most noticeable two-way alternative in British media. News reports leap across the globe in seconds, and this has resulted in some similarities in media styles across widely separated geographical regions. In other cases, the reverse has happened, the immensity of the world has led to a tightening of small-scale networks, resulting in some fragmentation, as people try to maintain local ties and their own identity.  [1]   This paper is an attempt to address some fundamental concerns underlying the British media studies. I first outline the academic and theoretical roots of this field. Then I discuss its major disciplinary dimensions and critical issues. The specific aim of this paper is to set out the approximate sequence of development of the present-day set of British mass-media. It is also to indicate major turning points and to tell briefly something of the circumstances of time and place in which different British media acquired their public definitions in the sense of their perceived utility for audiences and their role in society. These definitions have tended to form early in the history of any given medium and to have been subsequently adapted in the light of newer media and changed conditions. This is a continuing process. The paper concludes with some reflections on the two main dimensions of variation between British media: one relates to the degree of freedom and the other to the conditions of use. CHAPTER I. MASS-MEDIA IN BRITAIN I.1. British media-evolution and perspectives The domestic media market in the UK is becoming ever more competitive . In broadcasting, the stable relationship that existed for many years between the BBC, a public corporation funded by a licence fee, and the Independent Television sector, a network of private regional broadcasters funded by advertising revenue, has fragmented, as a consequence of the arrival of satellite and cable companies whose main revenues are derived from subscriptions. Particularly significant is the rise and rise of SKY satellite TV and its multi-channel packages, which is owned by Rupert Murdochs News Corporation. The terrestrial stations themselves have also recently entered the digital market place, with varying success. The BBCs non-subscription Free View service has so far proved moderately successful, delivering more dedicated programming aimed at niche audiences and subject areas. However, ITVs ventures into pay-view digital TV, launched as OnDigital in 1998, proved disastrous, being re-launched and then ending up as ITV digital in 2002 after incurring unsustainable losses.  [2]   The national newspaper market in the UK has always been a crowded one. There are currently nine daily and weekly up-market broadsheet titles and 10 tabloids that are distributed across the UK. This is by far the largest national newspaper press in Europe and has led some to question whether this is sustainable in a market the size of Britain. Long-term decline in readership figures (down 20% since 1990), rising production costs and falling advertising revenues have placed significant financial pressures across the sector, squeezing certain titles to the margins of viability.  [3]   These pressures are also evident at local and regional levels of the British newspaper market and have been exacerbated by the rise of free newspaper titles that are funded entirely by advertising revenue. This intensifying competition has led to a growing concentration in ownership patterns both within and across British media sectors, as smaller outlets are acquired by multi-media corporations whose economies of scale protect them to some degree from market pressures. Today, in the UK, the press is still characterised by a metropolitan focus almost all its national newspapers are published in London, and its diversity, there are 11 national dailies, and 12 Sunday newspapers. Of these, 11 are tabloids, which focus mainly on light news and entertainment, whereas the so-called quality press is more focused on politics, economics and foreign news. Regional and weekly newspapers, paid-for and free, concentrate almost entirely on local issues. Newspapers are free from political control and funded entirely by cover price and advertising. Working practices in newspapers and the broadcast media have been changed dramatically both by the opportunities provided by new technology and by the political and industrial climate created by the Thatcher government of the 1980s and unchanged in the 21st century. In the broadcast industry, de-regulation since the 1990s has both fragmented the audience and, conversely, concentrated ownership. There are about 15 regional commercial television licenses, though ownership is concentrated; hundreds of commercial radio stations, although the sector is characterised by large-groups; and there is also a new wave of community radio stations.  [4]   Television viewers can also access 24-hour news stations such as BBC 24, SKY News and CNN via cable and satellite and web sites complement many, if not most, of the news outlets. The distinctive character of the UK media, metropolitan, historically rooted in an early emancipation from political party control of the press, thoroughly commercial in structure and organisation, yet with a seminal public service broadcasting institution at its core, is unique. News time is time in relation to place: what matters is the fastest news from the most distant or most important place. In the evolving British media landscape, opportunity abounds. The roots of British media studies are traceable in the inquiries about the relationship between media and culture. The early attempts to this direction started during the 1920s following the rise of British mass media forms like radio networks, newspapers and magazines of mass circulation, and after mid 1930s with the advent of television media. The initial studies into British media were influenced by the Eurocentric obsessions on high cultureclaimed by many to be the best that has been said and thought.  [5]  The media of the time were assigned the role of representing that high culture ignoring the world outside Europe and colonies of European powers. The period was marked by widespread British hegemony in media production and circulation with news agencies like Reuters and BBC, which projected the image of media as powerful and influential, media as vehicles of nation-state or class propaganda, media as exemplars of modern technologically sophisticated professionalism. Development of academic media discourse, nevertheless, was remarkably slow during these formative years because it lacked a specific theoretical direction as a result of what Denis MacQuail (2002) calls the absence of a fixed disciplinary base.  [6]   Postmodernism promotes the worldview that the present is the age when identities are determined by whose information is disseminated fastest . It further recognizes the role of mass media in integrating people by reducing boundaries of space and time. It acknowledges the presence of multiple technologies as vehicles creating more spaces and more possibilities of switching across them. According to Carl Eric Rosengren, As new media for communication have been created, the old ones have become specialized, but none have been completely eliminated.This notion fully applies to British medias evolution. More than any other technologies for mass communication, contemporary media allow for a greater quantity of information transmission and retrieval, place more control over both content creation and selection in the hands of their users, and do so with less cost to the average consumer. The Internet serves as the best example and, through digital convergence, will form the backbone of most future mediated communication. The Internet was designed to be decentralized, meaning that control is distributed to all users who have relatively equal opportunity to contribute content. The increased bandwidth of the Internet further enhances users ability to become content producers and to produce material that is fairly sophisticated at low cost. In addition, many of the new technologies in UK are more portable and, therefore, more convenient to use compared with older mass media. These characteristics of the new media are breaking the foundations of our conception of mass communication. Today, media institutions are changing such that mass production is less mass. The explosion of available channels afforded by the new technologies contributes to the demassification of the media by diffusing the audience for any particular media product. This has resulted in channel specialization, and the old model of broadcasting to the masses has given way to market segmentation and targeting to niche audiences.  [7]   Although existing British media institutions are well positioned to adapt to these changing conditions, the fact that the new British media shrink the size of the audience for any particular channel is likely to create opportunities for others. That is, if smaller audiences mean reduced costs of production and distribution, then more content producers will be able to enter the media market. In the near future, the issue may be less about what media companies are doing to people and more about what people are doing with the media.  [8]   This is one reason why we find new media holding great potential as a resource for British press freedom and freedom of expression. They serve as a platform for dialogue across borders and allow for innovative approaches to the distribution and acquisition of knowledge. These qualities are vital to press freedom. But they may be undercut by attempts to regulate and censor both access and content. As follows we will provide in short lines some advantages and less fortunate characteristics of the choice for one media or another, in order to underline the interconnectedness among all of the media in shaping the large picture of the British media diversity. The book medium Technology of movable type Bound pages, codex form Multiple copies Commodity form Multiple (secular) content Individual in use Claim to freedom of publication Individual authorship The newspaper medium Regular and frequent appearance Commodity form Reference to current events Public sphere functions Urban, secular audience Relative freedom The film medium Audiovisual technology From public performance to private experience Extensive (universal) appeal Predominantly narrative fiction More international than national in character Subjection to social control From mass to multiple markets Television Very large output, range and reach Audiovisual content Complex technology and organization Public character and extensive regulation National and international character Very diverse content forms Radio Flexible and economical production Flexible in use Multiple contents Relative freedom Individualized use Participant potential Recorded music (phonogram) media Multiple technologies of recording and dissemination Low degree of regulation High degree of internationalization Younger audience Subversive potential Organizational fragmentation Diversity of reception possibilities The Internet as a medium Computer-based technologies Hybrid, non-dedicated, flexible character Interactive potential Private and public functions Low degree of regulation Interconnectedness Ubiquity and delocatedness Accessible to individuals as communicators  [9]   I.2. British newspapers , broadcast media and new age media British Broadcast television   is going through a period of change with increasing digitilisation and interactive media cooperation. The biggest broadcast TV stations remain the BBC and SkyTV but these are supplemented by 250 cable and satellite TV stations and 1,100 independent television production companies.  [10]   This is a rapidly growing sector with cable and satellite and independent companies doubling in the period 2000-2008. This is a broad profession where 34% are freelance and people are judged by the quality of their work rather than their formal qualifications. Despite this, 70% have at least an undergraduate degree. British Radio the airwaves are dominated by the BBC , which has 12 distinct radio channels. Interactive media comprises collection of areas including web and internet, offline multimedia, electronic games and interactive TV. Game design the UK has one of the largest gaming industries. 48 of the worlds most profitable studios are based in the UK. The industry has been growing to7.5% from 2009-2012. Some of the main Bristish Media organisations: the British Media Industry Group ,Cable Communications Association , ITV Network Centre, National Association of Press Agencies . Some of the major industry bodies: Commonwealth Press Union, Institute of Local Television, Radio Joint Audience Research. The major occupational/professional groups: Association of British Editors, British Society of Magazine Editors. The main trade unions: Broadcasting, Entertainment, Cinematograph and Theatre Union. The UK Television The five national networks (excluding satellite) Cable and digital Five national networks in the UK. The main British TV channels are: BBC 1 since 1936, general interest programmes. BBC 2 minority and specialist interests. ITV broadcasting is approximately 33% informative and 66% light entertainment. Channel 4 since 1982, 15% educational programmes, encourages innovation and experiment. Television viewing in Britain- overview The most popular leisure pasttime Average viewing time is over 25 hours a week TV productions continue to win international awards Half of the programmes are bought abroad Childrens TV has been very active( Blue Peter on BBC 1) Youth TV has been started recently Presentation of the BBC (British Broadcasting Corporation) Six national stations. Broadcasts: BBC 1, 2, 4, BBC News 24, BBC Choice, BBC Parliament. Radio Channels. No advertising. Worldwide television services (BBC World, BBC Prime) The division of programmes Light entertainment (variety shows, soap operas, situation comedies, game shows) News/current affairs Documentaries  [11]   Childrens TV Music Sport Films/TV movies Drama/plays British favourite TV shows Are you being served? Bless me father Fawlty Towers Mulberry Yes, Prime Minister Blackadder Chef Holmes The brief history of British radio  [12]   1922: BBC started daily broadcasting on 2LO on 14 Nov. The first voice was Arthur Burrows, reading the news. 1922: 15 Nov: 5IT and 2ZY became first BBC stations outside London. 1967: On 30th September, BBC radio reorganisation launched Radios 1,2,3 and 4. 1967: Third Programme andNational Programme replaced 2LO. The Regional Programme, an alternative service, started later this year. 1973: Birth of independent (commercial) radio, with LBC and Capital Radio in London. 1988: First commercial station split frequencies. 1990: IBA split into ITC 1991: Radio 1 goes 24 hours on 1 May. 1992: Launch of Classic FM, Britains first national commercial radio station. 1993: Launch of Virgin 1215. 1995: Talk Radio began broadcasting on 14 Feb. 1996: New rules on cross-media ownership heralds further change in the radio industry. The most popular British radio stations are  [13]  : Clare FM Anna Livia Live 95 Welsh Radio International Imperial College radio Capital FM BBC Radio 2

lord of flies :: essays research papers

The novel Lord of the flies by William Golding presents and defends a theme that human nature is essential evil, and that a person removed from society will be allowed to let their evil instincts to manifest themselves as the person becomes increasingly savage. In this novel, Golding presents a character (Jack) who takes on and exemplifies this transition to savagery through out the course of the book as the evil inside him is set free. We see Jack, who at first cannot even kill a pig caught in the creepers, fall deeper in deeper into his savage ways as his killing of one pig, and his focus on the hunt turns to bloodlust. Then as it progresses his bloodlust begins to drive more than just the hunt for food as he leaves the dead as sacrifice for the beast, and he begins to turn his violence out towards the other boys, not just his pray. As a final decent into the evil that has consumed him the pray becomes one of the boys as Ralph is hunted with the intent to kill, sacrifice and possibly even eat in an act of cannibalism. Before the evil began to grow in strength within Jack, he was a boy much like the others and like the others he found the concept of killing another living thing was not something easy to digest, but Jack learned. How ever hard it was for Jack to first kill a pig, spilling its blood on his bare hands, once he had first killed another living thing his path towards evil and savagery was well one its way. Early on in the novel we find Ralph, Simon and Jack walking through the forest when they come across a small pig tangled and caught in the creepers. Although Jack does have a knife with him his hesitation combined with the overwhelming reality of the situation keeps Jack stunned in his place and the pig escapes untouched. Jack swears to himself and the others that he will kill the next pig and this pressure to perform to prove himself a true and worthy hunter, leads him to obsession over the hunt. To Jack the hunt becomes more than just a game, or a source of food, it becomes his mission, duty and purpose on the island. When Jack makes his first kill he is spellbound by the power of life and death he exerts on the pig and is fascinated by the warm blood that pours from the wound he cuts to slit the pigs throat.

1984 by George Orwell Essay

â€Å"George Orwell once offered this definition of heroism: ordinary people doing whatever they can to change social systems that do not respect human decency, even with the knowledge that they can’t possibly succeed. † In George Orwell’s novel, 1984, the protagonist, Winston Smith is described in words of being the ordinary, everyday man to the dystopian society that Orwell envisions to us through Winston’s eyes. the life of a Oceanian citizen. However, in the closing of the novel he admits his admiration for Big Brother.My definition of a hero falls basically along those words but slightly more of a cliche thought to it in the way of the hero is willing to risk their life to abide by true morals in conquering the foundation of the inhumane treatment brought upon the blameless for the justice of everyone. The hero is suppose to be of selfless act and thought. With thorough analysis of Winston and his thoughts and actions throughout the novel, by Orwellâ €™s definition, along with my own i do not consider Winston Smith to be hero. First to address that in a dystopian state there is not a clear manifestation of true heroism.In a society where the extent of individuality is merely greeting a fellow citizen,even then limited to â€Å" greetings comrade†, there are just rebels. A rebel is what i would identify Winston as, not a hero. The supposed heroic actions Winston commits throughout the novel were not heroic at all, but frankly his personal rebellions rather than a need to rebel against the government in the hopes of altering the social society. Winston’s first encounter of rebelling against the Party was the day we wrote a journal entry in secrecy consisting of the phrase â€Å"DOWN WITH BIG BROTHER†.After writing this he knew immediately that he was well condemned to be caught by the Thought Police and due to this fact Winston began carelessly engaging in law breaking actions that put him at even greater risks. This thinking would be seen as careless and selfish, for all forbidden actions were only done to please himself. Actions and thoughts of that manner would not have been in the slightest consideration to commit to a hero who is undoubtedly wanting to change the condition of the government as a whole.Even though Winston contributed to committing acts against the government that are quite  courageous, it was all in a discrete manner. Instead of engaging in an open revolt, Winston’s sexual escapades with Julia and journal entries were in secrecy and remote locations that were never repeated twice, also in the room provided by Mr. Charrington. I interpreted Winston’s approach to act in confidence from everyone around him out of the fear of the reactions of people during the two minute hate, telescreens, hidden microphones, and brainwashed, spying neighbours outing you at the first open moment to save themselves very cowardice rather than make an open revolt.The ope n revolt would have spoken actions of a hero, â€Å"ordinary people doing whatever they can to change social systems that do not respect human decency, even with the knowledge that they can’t possibly succeed†. Basically even if Winston’s public revolt to get others to go against rather than conform to the Party’s laws and live in fear didn’t succeed, it would have been the effort that counts for what a hero would do to better a country, people, or even the world. The fear Winston felt and had thought of in the back of his mind that he mentioned all kept him regretting the actions he took part in.To further the concept of the substantial influence fear contributed to Winston’s choice of actions that defies the the meaning of a hero, is the time he was in his Room 101 and the his great fear of rats were thrust upon him for torture by O'Brien in the Ministry of Love, and he unhesitantly shouted to place the torture among Julia, a complete cowa rdly act. This alone speaks for itself that Winston is no hero, he is an ordinary person who falls under the control of the Party when under pressure of their tactics.In addition to his cowardly act, he also betrays Julia when he rats her out to the Party and tells of how it was all her, she was the one who influence the revolt. This contradicts the characteristics of hero because a hero is determined to stand by what they most care about and never act against their purpose, so for Winston this was not a demonstration of heroism, but a selfish act of fear to put complete blame on Julia, his former lover at the end of the book. To conclude my stance on whether Winston Smith should be considered a hero is he is not a hero at all, just the ordinary citizen living in a dystopian society.

Global Strategy and ENtering Foreign Markets Essay

Table of Contents Executive Summary Often when a company is looking to expand its operations to foreign markets they have an overall goal to create revenue and increase profit. Entering new markets can be an excellent opportunity for companies to utilize core competencies and increase value to the company. This paper will define global strategy and research the best strategies to use when expanding operations to international markets. Recommendations and conclusions will also be defined for when entering a foreign market, thus expanding operations. Because of the increased competition in international markets global strategies are more important then ever. When developing a strategy not only does a company deal with lower cost pressures, but also pressures for local responsiveness, and a need to adapt to differences in consumer preferences. This also can change the way the business on a whole is carried out. A company must choose a strategy that will help it best adapt to those pressures, as well as one that stays aligned with its overall strategic goals. Entering into a new international market seems like a good idea for most businesses, but requires lots of research and planning to be successful. The first decision to be made is what market to enter. New emerging markets with large populations allow for continued economic growth and an opportunity to add value to a product. The timing and scale of entry into a market can be also very important, for many companies in a new market the first mover advantage is one that comes with lots of benefits, including capture of market share. If the company penetrates the market with a significant presence they are likely to send a message to consumers that they are in the market for the long-term. Selecting a mode of entry into a new market heavily relies on the company’s core competencies, and how much control is desired. For some companies, creating a strategic alliance with a competitor is the best entry method into a new market. By creating an alliance with a competitor allows a company to enter a new market with less risk, and also gives the opportunity to learn about the new market from the alliance partner. Introduction International markets have become increasingly competitive recently because of liberalization of trade and investment environments. Due to this, companies entering the global marketplace must be more strategic to make a profit. â€Å"A company must have a strategy to reduce costs and create value as well as to differentiate its products from others, in order to be profitable in today’s foreign markets.† It is highly important for a company to work to reduce costs while, at the same time increase the perceived value of its products and differentiate product offerings, in comparison to its competitors. By creating more value on a company’s products, the more its customers will be willing to spend. By creating a product that is more appealing to the consumer through design, functionality, and quality, as well as lowering costs to produce the product, a company can create value in the eyes of the consumer. The primary activities involved in creating value for a product are research and development, production of products, marketing and sales, and the service and support being provided to the customers. Because of differences between the markets in various countries it is potentially beneficial â€Å"for each value creation activity to be based where factor conditions are most conclusive to the performance of that activity,† otherwise know as location economies. By doing this, the company is working towards a low cost strategy for value creation. When a firm is considering entering a market in a foreign country, it must carefully decide what market to enter, when to enter, and at what scale it should enter. These decisions should be heavily based on long-run growth and profit potential within the market. A firm will often expand into international markets in an attempt to earn greater return from their technological or manager know-how; also know as a firm’s core competenc y. As well as being faced with many cost reduction pressures, a company expanding globally is also likely to be faced with pressures for local responsiveness. When doing business in another country there will likely be a difference in customer preferences that will need to be met, differences in infrastructure, and the way of doing business such as distribution channels. Lastly, any demands that may be made by the host government (regulations) must be taken into consideration as well. These are all factors that need to be considered when a company is contemplating expanding to foreign markets, and choosing a proper global strategy. Global Strategy Strategy is defined as any actions a manager takes to attain the company’s goals. The main goal for a company’s strategy is generally to maximize their profit. Due to increased competition in many foreign markets, companies are forced to look at all of these strategies and see which are best for them when moving forward in the global marketplace, to be most successful. Strategic Choices A firm will generally use one of four basic strategies to enter and compete within the global marketplace. They are as follows: International Strategy, Multi-domestic Strategy, Global Strategy, or a Transnational Strategy. The strategy a company chooses can depend upon how much it needs to cut costs, and the differences it must adapt to within the new market. A company choosing an International Strategy works to create value by bringing valuable skills and products to global markets where competitors don’t employ the same skills. The company will transfer successful products to foreign markets, while also creating some local customization. For a company following an international strategy, many decisions including manufacturing and marketing decisions, will be localized to the country that they are doing business in. An example of a company using an international strategy is McDonald’s. In Japan they offer old favorites as well as the Korean KBQ Burger. When a company chooses a Multi-domestic strategy many key responsibilities and decisions become localized. The product offerings, marketing strategy and business strategy are customized to be successful in each market. Along with this strategy comes a mentality where management sees all foreign operations as independent businesses within the firms’ portfolio. A drawback of this strategy is because new value creation activities are employed within each market. A company may not get advantage from the experience curve benefits, and end up with a high cost structure. Companies pursuing a Global Strategy are generally also pursuing a low-cost strategy. Because of this, the company generally will not customize the product offerings between different foreign markets. A global firm will prefer a standard set of products offered through all of its markets where  they can use the cost advantage to allow for aggressive pricing tactics in foreign marketplaces. Because of the competitive nature of many marketplaces around the world many companies have no choice but to employ a transnational strategy. For a company that employs this strategy, it involves focus on reducing costs, transferring skills and products to new markets, and increasing local responsiveness. Because of all of the pressures that are involved with a transnational strategy, they can be difficult and complex to implement. Strategic Alliances â€Å"As opposed to a firm entering a foreign market on it’s own, they may form a strategic alliance with a potential or actual competitor.† A strategic alliance is defined as a cooperative agreement among competitors from different countries. By creating a strategic alliance with a competitor, a company can more easily enter a new foreign market. Within a strategic alliance a company will share many fixed costs with the alliance partner company, which can also potentially reduce operational costs such as training and purchasing costs. Because of these factors a strategic alliance can be beneficial for a company striving for an overall goal of lowering costs. â€Å"The alliance is cooperation or collaboration, which aims for a synergy where each partner hopes that the benefits from the alliance, will be greater than those from individual efforts.† Although a strategic alliance has many benefits for a firm that is entering a market they have never competed in befo re, there are also risks that should be considered. There’s the possibility of giving competitors low-cost access to new technology and markets, which they may not have had access to before. It is also important for a company to choose the right partner to ensure they are benefiting equally from the alliance. The proper partner for a firm will help achieve its own strategic goals, but will also have a shared vision for the purpose of the alliance. Any company that is looking to enter a strategic alliance with a competing company should do a proper background checks with public sources, and anyone that has maybe worked with the other firm in the past. It is also important to get to know the potential partner before immediately creating an alliance to ensure the chemistry is right between the management teams. Once an alliance has been created it is important for it to be managed properly, in order to be successful in its  overall strategic goals. It is vital for the once competing companies involved in the strategic alliance, to build trust with one another. If there isn’t mutual trust built within the relationship it â€Å"†¦can lead to competition rather than cooperation, to loss of competitive knowledge, to conflicts resulting from incompatible cultures and objectives, and to reduced management control.† Sometimes building personal friendships between members of each partner can help to create stronger trust within the business relationship as well. Entering a Foreign Market Although there is no clear-cut choice on how a company should enter a new market there are guidelines of things that should be considered and done before entering into a new market. A firm must first decide which market they should enter, then how it will enter the market, and finally at what scale and time it should make its entry. Not only is it important to research whether or not a specific business has viability within the market, you also need to assess the value that will be added to the market you are looking into entering. â€Å"Greater value translates into an ability to charge higher prices and/or build sales volume more rapidly.† Choosing A Market When a firm is researching different countries and their marketplaces to determine what market to enter, the appeal of a certain country will depend on balancing benefits, costs and risks that come with doing business in that particular country. â€Å"The largest compiler of data about foreign markets in the world is the U.S. Department of Commerce. Some of this information is available free and some involves paying a small fee. Other federal agencies also provide significant amounts of data that is available on their websites.† There are also many private agencies that can help a company find information regarding a new market. â€Å"Such groups as industry & trade organizations, local chambers of commerce and other business development groups provide a wealth of information about foreign markets.† When searching for a new or emerging market to enter it is important for a company to look at nations which are politically stable, and that have free market systems. These qualities are more likely to provide long-term economic growth and a larger capacity for such growth. Many companies that have expanded operations globally have gone to China and India in order to  lower costs, as well to take advantage of the availability of growth, due to the large populations. Entry Timing Once a company has done its research and chosen a market to enter they must then decide an appropriate time to enter the said market. A major advantage for a firm is when they are the first foreign firm to enter an emerging market, also know as first mover advantage. When a company is the first to enter a market, it is given the opportunity to capture demand within the market, and establish a strong brand name and recognition, before any of its competitors move in. â€Å"The firm gains the opportunity to build up sales volume and ride down the experience curve before rivals have a chance, giving the firm a cost advantage that later entrants into the market wont have.† This will enable the firm to cut prices and increase profits. Emerging Markets For a business looking to move into an international market, an emerging economy within a large market could be a favorable option as there is likely to be more growth potential for companies that are early movers. Emerging markets often provide benefits to the company such as lower costs, and the opportunity to become industry specialists. It can be a major advantage for companies to enter countries with large emerging markets, such as China and India in an effort to reduce costs and in turn generate more profit. Although being an early mover within an emerging market comes with these advantages; there can also be the disadvantage of pioneering costs. If business in the foreign country is done differently then in the home country the firm will need to spend time, energy and money on learning the rules of doing business within the host country. A firm that enters later into a market can avoid some of these costs by learning from what other companies have done, implement stronger strategies. Scale of Entry Once it has been determined which market to enter, and when is the best time to enter, a company must decide whether to enter the market and slowly expand its operations, or enter in a big way, at one time. To make this decision the firm must examine any strategic commitments that may be involved when entering the market, as it could have long-term impact that  can’t be easily reversed. Entering a market in a big way can mean major strategic commitment and can be hard to reverse but could pay off. If a company is entering a market on a significant scale customers and distributors are more likely to believe the company will remain in the market long term and will in turn attract more customers. However if a company invests too much to enter one market at a significant scale it could mean not being able to expand to other markets. By entering small-scale to a foreign market, the firm has more opportunity to learn more about the market before creating any major risks to it. This will limit potential losses but could cause the company to miss out on all of the advantages reaped by the first movers. Modes of Entry to Foreign Markets â€Å"The mode of entry is a fundamental decision a firm makes when it enters a new market because the choice of entry automatically constrains the firm’s marketing and production strategy. The mode of entry also affects how a firm faces the challenges of entering a new country and deploying new skills to market its product successfully.† A company has many different modes of entry to choose from, all with their own advantages and disadvantages. Modes of Entry Alternatives Exporting – A company choosing to export will produce a good or service within the home country and sell it in the new market. Exporting can be low cost for the company as well as can be beneficial for the company to get experience doing business within the new market. Although the company may save money on manufacturing, they are also likely to be paying higher transportation costs to export the product to the new market. Manufacturing firms often begin with exporting products to enter a foreign market, before switching to another mode. Turkey projects – A company that chooses to develop a turnkey project will hire a contractor, who will handle all of the details on setting up a firm within the new market. Once the contract is complete the firm is handed the key to the business, which will be ready and full operational for the company to take over and begin work in the new market. When choosing a turnkey project the company should ensure that the new market is within a country with stable political and economic conditions, to make the investment less risky. Licensing – â€Å"A company  which chooses a licensing agreement will enter into an arrangement where a licensor grants the rights to intangible property to the company for a certain period of time. During this period the licensor receives a royalty fee from the company for the use of the property.† Licensing can be a good option for a firm with manager know-how as there is little control over technology, and also comes with little risk. Franchising – Franchising is a specialized form of licensing where the firm paying the royalty fee to use the property, must also follow a set of rules on how to run the business. This can be good for firms with management know-how. Joint venture – â€Å"A joint venture entails establishing a firm that is jointly owned by two or more otherwise independent firms.† Joint ventures can be beneficial as there is often the opportunity to learn from your partner as well, as any risks are shared between the partners. Wholly owned subsidiaries – â€Å"Wholly owned subsidiaries occur when a firm owns 100 percent of its stock.† When establishing a wholly owned subsidiary in a new foreign market the company has the choice of setting up an entirely new business in the new market (Greenfield Venture), or it can acquire and already running business within the knew market and use its resources to promote the companies product line. Choosing an Entry Mode All modes of entry a company can chose from have both advantages and disadvantages. When attempting to choose the proper mode of entry a company will be forced to make a decision based on pressures of cost reductions, however the best entry mode for a company will depend mainly on that firms competitive advantage, whether it is technological know-how or management know-how. If a firm has a competitive advantage that is based on technological know-how, generally a wholly owned subsidiary is preferred, as control over technology is very necessary. By owning the whole subsidiary the company is giving up no aspect of control over their core competency. â€Å"The main competitive advantage of many service firms is that of the managers know how to run the business.† When this is the case, foreign franchises tend to be the preferred method of entry. By franchising the company has control over how the quality of the product or service. When choosing a mode of entry it could often depend on the amount a company gives control over its resources. Exporting offers the least amount of control,  and a wholly owned subsidiary offers the most control. Conclusion Although entering a new market and expanding a company globally can provide numerous benefits, it is something that needs to be done with proper strategic planning. Trade liberalization has caused heavy competition in many foreign markets and if proper research and planning isn’t flowed through, a company could fail in an international market. When choosing a new market, the company should loo at locations that will provide some benefit such as lower costs for manufacturing a product. â€Å"Create value for customers by lowering production costs and making products more attractive through superior design, functionality and quality.† Value creation is measure by the difference between what values a customer puts on a specific product, and the actual cost to make the product. The higher the value creation the more profit the business will make on that product. By reducing costs to increase revenue, the company is also increasing the value of the product, known as low cost strategy. Another way to increase value of a product value is through a differentiation strategy. By differentiating products from that of a company’s competitor, they are increasing the consumers perceived value of the product based, on its different features. When choosing an overall strategy it is important that it align with the company’s main goals and values, as well as with the host countries preferences. Generally a transnational global strategy provides companies with the most benefits, it is also the hardest and most complex strategy to implement. Once a strategy is chosen for the expansion across borders, the company then needs to research and choose which market to enter, when to enter the market, and at what scale to enter the market at. All three of these decisions are very important to the success of the business in the new market. The company should choose a market that will provide some cost benefit to it, such as cost savings manufacturing. Once a market is chosen, a time and scale need to be established for entry. The company needs to decide if it will enter with a large presence or if it will enter with limited exposure to better adapt to the new market. The company will pick between six modes of entry, mainly based on their core competencies. If the company has a lot of technological know- how they will likely chose a mode that offers more control such as a wholly owned subsidiary. If t is a  managerial know-how based competency, it will likely choose a mode with less control such as a franchise. It is important to consider every advantage weighed against the disadvantages when choosing a mode of entry. Works Cited Anca Gheorghiu, A. G. (2010). Entering New Markets – a Challenge in Times of Crisis. Retrieved June 2013, from Cornell University Library: http://arxiv.org/abs/1010.6050 Arnold, D. (2003, October 17). Strategies for Entering and Developing International Markets. Retrieved July 2013, from Financial Times Press: http://www.ftpress.com/articles/article.aspx?p=101588 Burher Business. (2011, October 20). Korean KBQ Burger is from McDonald’s, Not Food Truck. 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